Your Gateway to Asia, the Middle East & Africa
Your on-the-ground partners for market entry and business growth across Asia, Middle East & Africa.
Industries We Serve
Technology & Digital
Consumer Goods and Retail
Consumer Goods and Retail
Encompassing technology, telecommunications, fintech, ICT, data analytics, and digital transformations. Businesses that rely heavily on technology and digital solutions
Consumer Goods and Retail
Consumer Goods and Retail
Consumer Goods and Retail
FMCG, retail, beauty, and e-commerce businesses focused on delivering products directly to consumers across Asia, the Middle East, and Africa.
B2B Industries
Consumer Goods and Retail
B2B Industries
Manufacturing, professional services, and industrial sectors looking to build strategic partnerships and expand their commercial footprint globally.
Meet Our Managing Partners
Karwan Sourchi - Managing Partner
Karwan Al-Sourchi is an accomplished Business Development Executive and Entrepreneur with over 14 years of leadership in the oil and gas industry. As the founder of his own successful venture in the Middle East, he specializes in architecting strategic downstream projects and cultivating high-value partnerships with established global entities across the region and the Far East.
Karwan is recognized for his decisive leadership and strategic vision, expertly bridging resources to identify and develop new business opportunities from the ground up. His client-centric approach and unwavering commitment to mutual success ensure that every venture is structured for long-term growth, consistently delivering robust results and exceeding stakeholder expectations.
His core expertise lies in transforming market potential into profitable reality by building the relationships that drive strategic progress.
Mustafa Moussa - Managing Partner
Mustafa is a marketing and commercial leader with 20+ years of experience building brands that grow across APAC, MEA, and the GCC. He has held senior leadership roles at PepsiCo, Al-Futtaim Group, AlSafi Danone, and Americana Foods — creating first-ever marketing functions, leading digital transformations, and delivering double-digit market share gains in highly competitive categories.
As Group Chief Marketing Officer of Al-Futtaim, he built the Group's marketing function from zero across 200+ businesses in 20 countries, delivering a CRM ecosystem of over 4 million customer records. At PepsiCo, across 14+ years, he led the first-ever Asia Pacific regional Pepsi platform and received four Chairman's Awards for record performance in Saudi Arabia and the Philippines.
Mustafa is currently a Strategic Global Lead at PepsiCo and an Advisory Board Member of the CMO Council.
Richard Karam - Managing Partner
Richard is a seasoned professional with extensive international experience in the telecom and Technology sectors. He excels in business development and strategic planning. His career spans Europe, the Middle East, and Africa, where he has established and led numerous transformation programs. Richard is adept at engaging with CxO-level executives, fostering long-term collaborations, and driving strategic initiatives. Known for his strong leadership, strategic thinking, and unwavering commitment to customer satisfaction, he delivers high-value solutions combined with business growth. In addition to his professional achievements, Richard has demonstrated a remarkable ability to adapt to diverse markets and cultures, leveraging his expertise to navigate complex regulatory environments and competitive landscapes. His strategic vision and hands-on approach have been instrumental in launching innovative products and services that meet evolving industry demands.
Lutof Qaddoumi - Managing Partner
With over 30 years of executive management in worldwide operations and functional leadership, as well as a track record of expanding multinational brands and companies into new regions, brand management, marketing, manufacturing and strategic planning, Lutof is renowned for business and commercial acumen to develop competitive business strategies that work. He has consistently delivered high revenue and profit growth across a wide variety of publicly traded and privately held leading companies, including Procter & Gamble, PepsiCo, Sovena MENA, and as consultant for major investors. Throughout his career, he has rapidly transformed businesses by implementing effective, competitive marketing strategies, allowing teams to exceed revenue, profit, and market share targets. In addition, he has successfully developed multinational affiliates in the MENA area from idea to launch